Letting current positive and negative emotions (e.g., fear, pleasure, surprise) influence decisions.
Tendency to prefer known/certain probabilities over uncertain probabilities.
Letting an initial piece of information influence decisions.
Letting instances that came to mind at ease influence decisions.
Doing what others do.
Tendency to filter information that confirms one’s prior beliefs.
Letting asymmetrically dominated alternatives influence choice.
The psychological inertia to remain at the status quo.
Letting the way the options are framed influence decisions.
Overestimate the long-term impact of an event.
Letting losses loom larger than corresponding gains.
Overvalue the benefit and underestimate the risk.
Letting a prior decision outcome influence subsequent independent decisions.
Tendency to compare a new event with a prototype in mind.
Tndency to ignore information to avoid emotional discomfort and contradictpry beliefs.
Tendency to continue an endeavor once an investment (money, effort, or time) has been made.